About Us
Get to Know Diamond Relations
For jewelers seeking a simple, user-friendly CRM solution that can be accessed on-the-go, Diamond Relations empowers salespeople to focus on selling, not spending time learning and navigating a complicated CRM. With Diamond Relations, jewelry retailers can easily track sales, manage opportunities, and nurture relationships with their customers.
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Diamond Relations CRM is a must-have for both single stores and multi-store chains.
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Accessible on all smartphones and tablets
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Cloud-based for your convenience

The Best CRM for Jewelers
Opportunity Management
Opportunity management allows your salespeople to close more deals by recording sales related interactions, sharing customer information, and tracking the salespeople’s progress. Diamond Relations captures all customer information into a single system and shares it across the entire company. An opportunity provides information such as sales stage, dollar amount, probability of closing, and all other pertinent information. This information also appears on the salespeople’s homepage dashboards, providing an up-to-date view every time they access their page. Opportunity management works as a tool for sales managers to use in order to hold their salespeople accountable for closing sales.
Other Features Include:
- A simplistic way to input customer information
- Ability to share opportunity information with individuals throughout the company
- All tools necessary to increase sales productivity through standardized sales processes
Contact Management
Contact management provides an organized view of the company’s contacts in a single location. Birthdays and anniversaries are stored in these entries and appear as reminders on the salespeople’s home screens 30 days prior to the occasion. This feature ensures a proactive method to utilizing birthdays and anniversaries as a tool to closing more sales.
- At-a-glance accessibility to all client information
- Easy navigation
- Safe and secure
- Organization and time management becomes a breeze with information auto-inputted into homepage dashlets.